Searching Out A SEO Expert

In the realm of Internet marketing, you’ll hear the phrase, SEO or search engine optimization. The bread and butter of success on the Internet when drawing upon the organic or free listings with the major search engines, such as Google, Bling (formally MSN) or Yahoo rests upon the SEO efforts dedicated to a web site.

You can have a terrible web site, with no relevant information and still dominate a particular term in the search engines. To prove my point, search in Google the term ‘click here’. You will find the Adobe Reader download page to dominate position number one for this keyword phrase. The funny thing is that the term does not show up on the page referenced anywhere!

Why is that. Well, by fluke or fault, the Adobe Reader download page has been absolutely dominated by the phrase ‘click here’ to get the Adobe Reader software. You see, Google for sure uses a type of voting system at its core to determine the absolute rankings of web sites for a searched term.

Think of it as a way for a site to cast a vote to another web site for a particular phrase. For example, if you found a new soap to do absolute wonders with your stains in clothes, you will become an evanglist for that particular brand. In other words, you will mention the name of that soap to many other people.

This gives these other people a feeling of confidence that the soap will actually perform as advertised. What is better then unbiased recommendations?

Unfortunately this same voting system that the search engines like Google uses can also be manipulated by smart search engine optimization experts. By creating artificial counts of votes of confidence to a web site, they can raise a web site to the tops of the search engines.

The search engines truly do depend on the fact that this is a slow process and many would be web site advertisers would soon bore with the whole idea of creating link after link. This is why you’ll hear the term link acceleration.

If a web site is naturally gaining votes or links back to it, then the site should naturally show a pattern of growth or link acceleration that if fairly consistent. The search engines will also take this into consideration when counting votes.

So, there really is a lot to even this single aspect of search engine optimization. If you are looking for an expert who knows the search engines and how to advertise a web site to the benefit of clients, then you need to take to someone with substantial experience in SEO work.

With over three years of full time experience and well over 300 web sites that have been researched and ranked in the search engines, you can feel confident of the services that my company and I can offer to you.

Leave the heavy lifting of Internet advertising to us and let us show you how you can successfully use the Internet to increase your business revenues.

Your Computer Professional in Calgary

Operating a business in Calgary is not an inexpensive venture. The boom we enjoyed two years past has left behind much higher leasing prices and an overall high cost of doing business.

The trouble is, business has gotten just a touch scarce. I’ve heard several times from my customers that things have really slowed down.

What I’ve been doing for my customers is trying to find ways to save the precious dollars that they have to spend by helping them analysis and shave costs in the technology areas within their businesses.

You would be surprised at what costs can be reduced or completely eliminated to help your business stretch your dollars in these lean times. Here’s some areas that can be looked at in your business:

1. Computers – First and foremost, sometimes getting rid of old clunky computers will save you a bundle. If you have a staff member who is using a computer that wastes only 5 minutes of every day with them waiting for it to boot, or to complete a task. That five minutes per day, over the course of 240 working days per year will add up to 1,200 minutes or 20 hours per year. If that employee costs you $50 per hour, then that old computer that is wasting 5 minutes per day is costing you $1,000 per year! With that $1,000, you can purchase a reasonably good PC for that employee and see those savings come back very quickly!
2. Computers – Once again, improperly managed computers can cost you a bundle. How many times do your employees run into computer troubles? How many virus’s do they seem to encounter? How often does something just fail and vital data is lost? Once again, with proper computer management, these losses can be drastically minimized. Some of my customers have seen incredible long term savings by allowing my business to manage their computer assets. Repairs are fewer and costs are much lower.
3. Communications- Let us take a look at your overall communications costs. You may be surprised at the amount that can be saved by embracing newer technologies like voice over ip. A standard business line can cost you and your business $50 per month. Multiply this by the number of employees you have and a 10 person office can easily spend $500 per month, excluding long distance fees. Did you know that moving to a voice over IP system can cut your phone costs in half? And you will enjoy many more features you previously never had.
4. Printers and Faxes – Here’s one area where you can save a bundle. Did you know putting in a high speed multi-use fax/printer can really reduce your ongoing printing consumables? The average toner cartridge for a laser printer will cost you between 5¢ to 15¢ per page. Whereas a full maintenance agreement on an all in one business grade printer/photocopier/fax can cost between 1¢ to 5¢ per page? Again, based upon a savings of about 5¢ per page, printing roughly 50 pages per day, can save your business $600 per year. And you get the added benefit of a fast and multi-function device in your office.
5. Data management- One thing that keeps some business owners up at night is the rising costs of just managing their electronic documents. When you run a two or three person establishment, this isn’t a really big problem but put ten people into the mix and you will have a big problem! You need a professional in place to help you migrate your document handling from simpler programs like Word© and Excel© to more robust and scalable solutions like customized database applications. You would be surprised at how affordable this type of solution can be over the long term.

If you are interested in having me take a look at your business, you can give us a ring at your convenience. Initial consultations are absolutely without cost and obligation on your part. Only when you are sure that I can offer you value, do we move to the next step.

Call us today, 403-775-9041 and ask for Frank.

But Why The Internet?

It’s easy for me to think that the Internet is the perfect medium for business in today’s day and age. I use the Internet each and every day to continue to grow my business.

But how do I show this to a prospective client who is firmly grounded in the flesh and blood world? Read more

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How the Internet Can Help Your Business

Believe or not, the Internet is much more then just fun and games. Many businesses are using the raw power provided by the Internet to make millions of dollars each year.

But how can the Internet be harnessed to help your business? Let’s take a few moments to investigate this for you. Read more

Today’s Business Skills and the Internet

One of the driving forces today in our world is the Internet. With the ease of use and the enhanced multimedia experience, it’s little wonder that this is occurring. Read more

Doing Business in the 21st Century

Things definitely have become more complex over the past 100 years. I would dare say that you could say that things have grown more complex in even the past 10 years. Read more