Into the 21st century it has become critical for businesses to develop a healthy digital presence on the Internet. Studies as early as 2010 have shown that nearly all consumers (97%) now use online media to shop locally! (http://www.biakelsey.com/company/press-releases/100310-nearly-all-consumers-now-use-online-media-to-shop-locally.asp)
Your prospective customer will now go to the Internet, initially searching with their favorite search engine, such as Google, Yahoo or Bing. They will type in words into the search that explains to the search engine what they are looking for. Things such as ‘roof repair in Calgary’.
The results that are harvested by the search engine is what is displayed to a prospective customer. If you do not have a web presence that shows up in the top listings of the local search engine, they your competitors will collect this new lead! Once you are in the top listings, the next step is to have a web presence that helps you to start building a relationship in a positive manner with a prospective customer.
If you show a positive and authoritative presence on the Internet, and what you present is relevant to the web searcher, you will find that your site should start to build a relationship, so when a customer phones you, they are no longer a completely cold lead. At this point, they should be a warm or even possibly a hot or buying lead!