International Leadership
One interesting affect that occurs when you open you and your business to the global market, is that you will soon be recognized as a global leader in your market.
As you start to become the face to your industry, you will find that you will automatically gain customers and revenue.
It’s been a long known fact that the number of eyes you command will dictate the level of success you obtain.
You are in an unprecedented place in history.
The global market is increasing by leaps and bounds through two factors:
- Global population is increasing. Since 1970 to 2010, the world population as roughly doubled to close to 7 billion people. If this trend continues, analysis believe that the world population could reach anywhere between 9 billion to 11 billion people in the next 40 years.
- Global connectivity. Having a potential market of 7 billion people means nothing if you cannot get your message to them in a cost effective manner. The Internet is becoming the great equalizer. Nothing in the history of man has proven to be so cost effective but global penetrating then the Internet. With global social networks and improved experience for the web surfer are bringing like minded individuals together all around the globe.
We have definitely experienced this phenomena within The Thomas Project. Several of our products have touched the global markets costing us less then 2% of gross profits to touch the global community. This is practically unheard of in traditional markets.
Finally our lead times to profitability have dramatically reduced as well. A new product can begin to see profits even before product completion, thus proving the markets before investing extensive time and effort.
In many cases, industry leaders are coming out of the basements of obsurity leaving competitors in the dust.
You to could rise to the position of global leadership but opening you and your business to the global community.