The Google Panda Update – Part 2

by Frank Thomas

google pandaYesterday we started to look at hard proof on the Google Panda Update and what it means to us as web marketers. Today, I’ll be completing my final thoughts in regards to the Panda and how it’s affecting us in other aspects.

Google Panda Update – Duplicate Content

Now, if you line up ten people who do SEO work and ask them about ‘duplicate content’ I can promise you that you’ll find no duplicate content between the answers! There’s a lot of speculation on this front, but let me tell you the truth – from fact.

I run several web sites that syndicate freely available information on my sites and yes I did see a hit to the rankings of these sites. Some of these sites were seeing well into 1,000 unique visitors per day and after the Google Panda update, these same sites are only seeing about 400 unique visitors per day.

So there has been a hit to sites posting duplicate content.

On the other side of the coin, sites that are comprised of strictly unique content and are topic specific are doing very well since the Google Panda update. As a full disclosure, there are other facts involved but the general sense that I’ve seen is that sites that are topic specific that have good original content are doing much better.

Google Panda Update – Miscellaneous Points

Another point that I’d like to mention in regards to the google Panda update is that Google is placing more importance to on-page SEO. That the task of ensuring that you follow best practices for a web page to be focused to a keyword phrase.

You don’t have to go as far as latent semantic indexing – using several like related keywords to give the article more credibility. It helps but it isn’t necessary. You do have to follow good on page seo practices though. Where it used to weigh possibly to 10% of the overall ranking formula, I’m of the belief that we are now talking closer to 30%. So it is significant, in my opinion.

So what does the future hold for us in regards to the Google Panda update? Well, I think that we’ve really only begun to see the tip of the iceberg on this one. Google is throwing some serious cash at server power and it really is only a matter of time before they become a seriously good ranking engine for web searchers.

Ah, but time will tell. If you’d like to discuss the Panda and what it means to your site, please do leave a comment below. Thanks for reading about the Google Panda Update!

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