Learn Search Engine Optimization
When engaging you in your own ecommerce SEO campaign, is it extremely important that you effectively learn search engine optimization. As an SEO expert and web entrepreneur, there are very few facets of my business that I do not dislike understanding. In fact, you could go as far as saying that the primary reason that I became an SEO expert was simply because I have developed and have run a family of ecommerce platforms over the past five years. As such, I wanted to learn search engine optimization so that I could understand the process as my sites became more frequently ranked by the major search engines. It is extremely important that you do the same as you progress through your ecommerce SEO campaign. In fact, it is important to note that good search engine optimization can be done completely on your own without the assistance of a high priced SEO services company. Although, I have personally started my own SEO firm based on my abilities to have sites properly developed and ranked in search engine results – I always highly encourage my clients to learn search engine optimization on their own so that they can continue to their efforts as time moves forward.
One of the most interesting things when you learn the skill of learning search engine optimization is that you will come to realize that your ecommerce SEO efforts will become easier as time progresses. This is extremely important because, as with most things in life, it is getting started that is the hardest part of any ongoing process. As you progress through your efforts to learn search engine optimization and as you implement these techniques on your website you will find that the major search engines will come to your site more frequently to obtain the new information that is consistently posted your website. This has been one of the most difficult concepts for me to learn as I have progressed through search engine optimization campaigns on behalf of my clients and the websites that I own. This has been primarily due the fact, like many other SEO experts and web entrepreneurs, I can become impatient as I wait for my hard efforts to become visible within organic search engine results. When you learn search engine optimization is important not only to learn the techniques that will provide longevity for the content you develop (as well as the inbound links that you create) but also how long it takes to become successful in your ecommerce SEO campaigns. When it comes to effective search engine optimization campaigns it is important to have patience as a virtue. You can not expect that these results will come overnight or even within one months time. When you are engaging an expansive ecommerce SEO campaign it is important to allow up to three months to pass before you begin to see substantial results for your efforts. During the time that you are waiting to have your new content or ecommerce platform ranked on the major search engines, you should – on a daily basis – continue to develop content that is informative for your users as it pertains to the specialized products that you distribute through your ecommerce platform. If you are able to do this effectively, you will find that as people visit your site through other means (such as pay per click marketing) then they will find a greater since of legitimacy when working with your website for their product or service purchasing needs.
One of the most common methods to learn search engine optimization is that many people rush out to purchase a number of books on the subject in order to learn the appropriate terminology as it relates to developing or expanding an ecommerce SEO campaign. This is not necessarily a bad method of learning search engine optimization, but ultimately many books that are available on this subject tend to be more of an overview of the nature of search engine marketing rather than providing you with a how to guide as it pertains to getting your site listed on major search engine rankings. Unfortunately, from my experience, the best teacher in regards to learning the methodologies of having sites listed in the major search engines has been time and effort. I have found that time, and time again, my efforts for each of the websites that I own or manage have become search engine optimized through a system of trial and error techniques. However, as I quickly learned in my studies, it is important never to engage in strategies that will have your site banned or penalized for attempting to have your site indexed quickly through methods that are not approved by the major search engines. Interestingly, you can learn which techniques are frowned upon by the major search engines simply by visiting their website. For instance, Google offers a number of tips regarding what they do not want to see a website do in order to become indexed. Many of the other major search engines maintain portals that allow you to understand the nature of what they want to see in a website.
In short, when you learn search engine optimization you are ultimately learning what search engines want. The logic behind what major search engines want to see is actually quite simple. As we have discussed previously, search engines have tried to develop methods that index sites based on what people want to see. This is an extremely important tip to remember as you provide new content for your website through your ecommerce SEO campaigns. When you engage in your search engine optimization efforts you should first focus on developing a website that is easily usable by people that come to your site. If you are able to effectively do this then chances are that you have developed a site that is also friendly for search engines to effectively spider your website and put your content within organic search engine results. Additionally, as you learn search engine optimization, you will become to realize that some components of your website must be developed in order for the major search engines to understand the structure of your site. This is accomplished through the development of a Robots.txt file as well as a sitemap.xml file. There are number of websites out there that can provide you with resources as it relates to the development of these files that will allow the major search engine spiders to quickly understand how frequently you develop new content for your website. It is important to remember that is not a human being that is putting your site into organic search engine results. It is a computer. As such, from time to time, you need to learn how to develop specialized programs that make it easier for search engines to find your website.
Like any skill, when you learn search engine optimization, you will begin to have a better understanding of how you can improve your methodologies so that your sites (and hopefully future ecommerce websites) can become more prominent among the major search engines. We strongly encourage you to experiment with different techniques in order to further drive your ecommerce SEO campaigns and improve your sales. As we progress through the ongoing development of this information portal we will continue to discuss how you can effectively become more visible among the major search engines through trial and error methodologies that will improve your rankings over a period of time.
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Google I/O 2010 – SEO site advice from the experts Tech Talks Matt Cutts, Greg Grothaus, Evan Roseman A perfect opportunity to get your website reviewed by the experts in the Google Search Quality team. Attendees can get concrete search engine optimization (SEO) feedback on their own sites. We’ll also answer real-life questions that affect developers when it comes to optimizing their websites for search. For all I/O 2010 sessions, please go to code.google.com
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